Bluebird has a long history to offer transportation solutions in Indonesia. The organization is famous for its trusted taxi service, which is currently transforming its value into mobility solutions with multiservice, multichannel, and multi-payment options. One of the company’s portfolio highlights is its mobile apps, MyBluebird (MyBB Apps). This platform…

Customer expectation are undoubtedly undergoing a major transformation. As the world becomes more digitised, it’s inevitable that development of new product and services are shifting from technology itself toward designing intuitive and seamless experience. To answer the challenge, companies use a number of a different business models to gain insight…

Recently, learning about service design has become my interest after one of my former colleagues asked me to dig it for our freelancing project. Since then, I read quite a lot of interesting literatures and joined several online courses to speed up the learning process. Service design is essential since…

Effective decision making is the process of identifying the best option by gathering information to asses alternative resolution. It’s a step by step process to increase chances that you will choose the most satisfying alternatives possible and better prevent hasty decision making. Many different techniques of decision making have been…

How to boost your adaptability skill when changing your working environment — When we are changing our working environment, by switching our career or just getting our first job, it’s going to take sometime dealing with adaptation process. The length can vary for each person depending on their adaptability skills, and experience. …

Technology advancement-such as Internet of Things (IoT), cloud, and big data analytics drive digital transformation in redefining industry 4.0. This transformation makes new business model possible and more importantly, provides business with unparalleled opportunity to create new values. Increasingly, decision makers in industry are being faced with diverse stakeholder expectations…

Since I’m working outside the city, I commute daily with local train which took me about 45 minutes to my destination. During my commuting time, I often observed accessibility issue for people with disability in the train station. …

UX is a business level strategy that also influence organisation decision. It is a dynamic process in which organisation can build up the capability or having a setback in certain stage. This article briefly outlines five stages of UX maturity and the importance to asses its level within organisation. Stage…